Perhaps the first “SUPER BOWL AD” in history, it announced Apple’s presence, and soon takeover, of the tech world. What most of these ads will have in common is simplicity of message, but a message that is loud and clear. A lot of Super Bowl ads get lost in their star power and production budgets, and you don’t even know what the fuck they’re saying or even what they’re advertising.
No such problem for “1984,” as it was clear that Apple was telling everyone that they were going to break the monotony and change the world. Which, as frustrating as it might seem now, they pretty much did. Now if they only could invent a laptop keyboard I wouldn’t destroy it with my purposeful and determined typing (and apparently very buff fingers?).
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Sam Fels
