Weddings Took a Massive Hit in 2020. Enter the Micro-Wedding ceremony.


Rocket Science Events was founded in Minneapolis in 2010 and specializes in elaborate, imaginatively designed weddings held in unusual locations such as an airplane hangar or a boxing hall. In early 2020, Gretchen Culver, its founder, had three part-time employees, a handful of independent contractor work events, and projected sales of just under $ 500,000. Then the lockdown hit Minnesota.

“It was terrible for us,” she said. “All of my weddings have been postponed and I’ve waived the date change fee. That meant essentially zero revenue for Rocket Science in 2020 and most of 2021. “

However, a few years before the pandemic, Ms. Culver noticed that guest numbers were falling for many weddings. Instead of 200 to 300 people at weddings, many customers wanted 100 or less. “I could feel the priorities shifting,” she said. “In the back of my mind, I was wondering if there was any way to have small weddings on a smaller overall budget for my business.”

The pandemic gave her an opportunity to find out. She consulted a planner in Birmingham, Alabama who was hosting several micro-weddings daily, and that conversation sparked a lightbulb moment for Ms. Culver. She started a separate business, Minne Weddings, which offers highly stylized all-inclusive wedding packages on Sundays.

There are several time slots available for a 90-minute wedding on each date, which can accommodate up to 32 guests. The package includes the venue, rental, decorations, digital invitations, flowers, photos, videography, cake, champagne and an officer; Prices range from $ 5,000 to $ 7,000. Couples booking the last date of a specific day can extend the wedding to three and a half hours and add extras like special dances, speeches, and more food. Everything is done through the website; In most cases, Ms. Culver doesn’t meet the couple until the day of the wedding.