Employees at Liberty Specialty Markets (LSM), a subsidiary of Liberty Mutual Insurance Group, have set a new Guinness World Record for the largest online video chain to pass a water bottle.
The record was officially endorsed by Guinness World Records on June 7th, bringing in £ 1,500 (approximately $ 2,116) for WaterAid, an organization committed to providing communities with access to clean water. 709 LSM employees filmed themselves virtually handing a bottle of water from one to the other. The footage was then merged into a single film. The previous record was 464 people.
LSM bought the bottles used for the album from Ocean Bottle, a company that makes fully recyclable bottles made of stainless steel and ocean-bound plastic. Each bottle finances the collection of 11.4 kilograms of plastic bound in the ocean. In total, the bottles bought by LSM financed the collection of 11,000 kilograms of ocean plastic – that’s the equivalent of one million plastic bottles.
“Our Corporate Social Responsibility program supports charities like WaterAid and works with sustainable companies like Ocean Bottle,” said Nigel Davenport (pictured above), General Counsel of the LSM Group and Executive Sponsor for Responsible Business. “Achieving this goal was great fun and made a real difference for WaterAid. The trial has raised awareness of the valuable work they are doing to make clean water, decent toilets, and good hygiene normal for everyone, everywhere. “
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“We are so grateful for the continued support and inspiration of Liberty Specialty Markets that so many people from around the world come together to break a Guinness World Records title while also helping to make life in some of the world’s poorest communities change, ”said Kate Holme, Director of Strategic Partners at WaterAid. “Clean water, adequate sanitation and good hygiene help improve lives and livelihoods, and enable people to build resilience to the effects of climate change.”
WaterAid has been a corporate charity partner of LSM for seven years.