Joe Rogan Is Too Large to Cancel


He seemed to attribute his own popularity to an underserved market and recently recalled the amazement of advertisers at the demographics of his audience. “They say, ‘Jesus Christ, he’s 94 percent male. What’s going on here? ‘”Said Mr. Rogan in May, probably exaggerating the number a little. “I say, ‘Because they are not represented. Men are not represented. ‘”

For the listeners, the bond is visceral, communal – a “monoculture of free thinkers”, as Marc Maron, the podcaster colleague and comedian, said of the Rogan-inclined masses who optimize a group as an online platform for their goals can descend block.

Comics say they are instantly recognizable to new fans up to Australia after appearing on Mr. Rogan’s show. Shanna Swan, a reproductive epidemiologist who visited that spring, said she received a message afterward from a Rogan lover who was desperate to supply him with a handmade samurai sword. Authors have seen long-published works regain relevance.

“I’d never heard of the guy before,” said writer SC Gwynne, sharing his confusion in 2019 when his publicist called to ask why the sales for “Empire of the Summer Moon,” his book about the Comanche Indian tribe from 2010, skyrocketed. It seemed like Mr. Rogan posted about it on Instagram. Weeks later, Mr. Gwynne went on the show. “In October of next year I just got an absolutely gigantic license check,” he said. “To me, that’s the power of Joe Rogan.”

In interviews, fans repeatedly cite Mr. Rogan’s willingness to show any provocative perspective, especially those that are avoided or overlooked by traditional news organizations. “I think about such questions when I go to sleep at night,” said Stephanie Jones, 27, who was waiting for Mr. Rogan to perform in Austin, Texas in May. She traced her decision to get vaccinated against Covid back to Mr. Rogan’s discussion about immunocompromised people on the podcast.

Mr Rogan has described having a “love-hate relationship with conspiracies” and his disdain for opinion polling can work both ways: for example, he was much earlier and louder than most of the old media when he raised the possibility of a pandemic emerging from a leak from a Chinese laboratory, a prospect that has been re-examined by the Biden government.

But his theories are also something of a volume business, confirmed by the hits and unchecked by the misses. Mr Rogan is less likely to dwell on debunking hypotheses he is promoting, such as the baseless notion that the Clinton family was somehow linked to the 2016 murder of Seth Rich, a member of the Democratic National Committee.