Integrity Boost for Colorado Agency | Insurance Business America
The Colorado company offers life and health insurance and annuities
Mergers & Acquisitions
By Ryan Smith
Integrity Marketing Group announced that it has acquired The Insurance Superstore, an independent marketing organization based in Colorado Springs, Colorado, led by President Brad Keating. The terms of the transaction were not disclosed.
“Brad has built a thriving business by focusing on the fundamentals of teaching, and now he’s ready to take it even further with the support of Integrity,” said Bryan W. Adams, co-founder and CEO of Integrity. “The Insurance Superstore is primed and well-positioned to experience the ‘integrity effect’ of the dynamics created when agencies and brokers leverage our wealth of shared services, resources and technology. Our systems are designed to help companies like The Insurance Superstore make big strides in the industry through the increased efficiencies and expanded capacity that comes with scaling – we can’t wait to support their advances.”
Keating founded The Insurance Superstore in 2008 and specializes in helping seniors understand their health insurance options through Medicare and the Affordable Care Act. The agency now serves clients in multiple states and offers life, annuity, and health insurance.
“Before joining Integrity, I was swamped with the administrative aspects of running the company and ensuring its continued growth,” said Keating. “Integrity has given me back the time to do what I love: meeting clients and creating solutions for their lives. Integrity’s shared services offering and advanced technology were just what I needed to put my agents and customers first. This partnership has given our business a new lease of life and has supported all of our agents – whether they are just starting out or have decades of experience. I couldn’t be happier with our decision to become an Integrity partner.”
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